Our Vision
Our vision is to be the vital link between talent and opportunity. We aim to foster a collaborative and inclusive community where every individual is seen, supported, and celebrated. We believe in the power of teamwork, thoughtful representation, and genuine connection to help our talent thrive at every stage of their journey.
Our Mission
At Casting Link, our mission is to foster a connected, professional, and uplifting collaboration between Talent, Agents, and Casting. We are dedicated to creating a safe and supportive environment where artists can thrive, opportunities are maximized, and integrity drives every interaction. By prioritizing clear communication, mutual respect, and industry excellence, we empower talent to reach their full potential while ensuring seamless partnerships that bring creative visions to life.
Our Story
Emma Jane Hordyk and Gemma McIver founded Casting Link with a clear purpose: to create a talent agency that blends industry expertise with a genuinely personal approach.
Having worked extensively within the creative and performance sectors, we recognised a growing need for representation that is not only strategic and results-driven but also human, honest, and responsive.
Our vision is to build a collective where every client feels seen, supported, and actively championed—whether they are starting out or established in their careers. Casting Link is about meaningful relationships, thoughtful representation, and a commitment to helping our talent thrive.
Our industry expertise and strategic partnerships help rising stars break through and thrive.
We don’t just represent talent—we build careers.
Dream it
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Dream it 〰️
Meet the Team
Emma Jane Hordyk Agent/Co-Founder
With an impressive 35-year career in the global entertainment industry, I bring a wealth of experience in talent representation, marketing, and production. My career began in London’s West End, where I marketed some of the theatre world’s most renowned productions. I then transitioned into representing Oscar-winning directors for TV commercials, overseeing high-profile projects, including a collaboration with legendary filmmaker Werner Herzog.
My expertise spans feature film contracts, post-production services, and a decade dedicated to managing talent at various levels. From representing directors to casting and coordinating extras, I have developed a deep understanding of the industry’s complexities.
With an extensive background in marketing that has spanned 25 years, that history strongly influences my approach as an agent, ensuring the right people see the right talent at the right time with the right material.
As part of this agency, I am committed to providing a nurturing and strategic environment for talent. My goal is to ensure every individual we represent receives the guidance, support, and opportunities they need to thrive in an ever-evolving industry.
Contact: 0226 700 884
Gemma McIver
Agent/Co-Founder
My passion has always been acting. As a child, I loved acting. I would put on performances for my family. I am still teased to this day about the Christmas play I dragged my cousins into when I was 10, which involved me giving birth to baby Jesus in front of my extended family. Yes, there's a video.
I won the lead in my first theatre production at 12 and continued to act all through college. I participated in community theatre and eventually attended EIT Performing Arts in Hastings. I only lasted a year because my sensitive nature wasn’t ready to navigate the egos in the industry. Plus, I was 17 and 4 hours away from home.
Growing up in a small town, you would be laughed at for dreaming too big. So I gave up on my love of acting, became a Mum, and opted for a safer career in Accounting. I also studied psychology, life coaching, and Neuro-Linguistic programming.
I moved to Auckland and found a job as a production accountant where I was exposed to the TV and Film industry. I signed up for an onscreen acting course, which reignited my passion for acting. Since then, I have co-hosted a podcast, been a lead, a featured extra, and an extra in movies and TV shows. I then landed a job at another Agency, which completely changed my career trajectory and ignited my passion for helping others get the chance to experience being on set - something everyone should do at least once!
It is never too late to follow your dreams, and Casting Link can help you get there. My Mission - To help people push past the self-sabotage of their limiting beliefs so they can step into the spotlight with confidence. If we lift each other up, then we all win.
Contact: 027 566 5663